Australia EV Sales Winners and Losers: We Read the Data So You Don’t Have To

I sat down with my friend Sarah Aubrey from Electrify This to go through the Australian EV sales data and we didn’t hold back.

The affordable end of the market is finally delivering real value, with electric cars cars under $30,000 – $40,000 actually worth buying and a booming secondhand market that’s made EVs genuinely accessible for the first time.

But not every brand is riding that wave.

We get into who’s climbing, who’s slipping, and why the monthly sales headlines you’ve been reading are probably misleading you, especially when it comes to the Tesla vs BYD battle that keeps dominating coverage.

We also dig into the brands quietly eating into the premium segment, if MG is losing ground and whether established Japanese brands can find their footing in the electric era.

Then there’s the ADAS safety alert elephant in the room: some brands launched with software so annoying it tanked their reputation in early reviews and even though they’ve fixed it most potential buyers never find out. We name names.

It’s a frank, data-grounded conversation about where the Australian EV market is really headed in 2026, and who you should actually be paying attention to.