More Web sites than ever are carrying text-based ads to make money. Sponsored links such as those provided by Google AdSense are more effective and less obtrusive than graphical banners. Although AdSense is a US-based program, it’s available to Australian Web site owners too.
AdSense uses Google’s search technology to spider your pages, looking for keywords and other patterns, and then matches them with appropriate advertising messages. Ads are also geotargeted to match country and language. Every time an interested visitor clicks an ad, a few cents are credited to your account.
Experience shows that these text-based ads are very successful. Graphical banners have an average success rate of around 1%, but text ads can be five times more effective. This is good news for Webmasters and advertisers alike.
Before signing up with AdSense, it’s a good idea to do some research. Technically, selling ad exposure to Google is classed as exporting, so it would be wise to talk to your accountant or bookkeeper about receiving a new source of foreign, non-GST income.
Secondly, objectively weigh up the prospects of making money from your site. Google sends cheques every month to affiliates racking up more than US$100 in ad sales, but this requires roughly 1,500 to 3,000 visits per day to achieve. It’s possible to run with less traffic and get paid less frequently, but you need to consider whether the added page clutter is really worth it.
The excerpt above was quoted from an APC Mag article “Turning Web site traffic into cash with Google Adsense” which isn’t online anymore.
If you’re interested in earning money by blogging I recommend you read my article: How I Earn Lots Of Money By Blogging