Media 2010 Sydney Conference Highlights

I had a press pass to the Media 2010 conference last Friday and have uploaded photos of some of the interesting Media 2010 slides to Flickr.

Media 2010 is a co-production of XmediaLab and Fairfax Digital whose aim is to bring together leading visionaries to mark the turning of the most exciting decade in the history of media, marketing and advertising.

Notes from News and the Spectrum of User Experience Masterclass

Before the main Media 2010 conference I attended their News and the Spectrum of User Experience Masterclass run by Oliver Reichenstein, CEO, information Architects (Tokyo)

Quote from Dave McClure: The Internet does NOT want to be FREE. it wants to get paid on F*cking Friday, just like everybody elseQuote from Dave McClure: The Internet does NOT want to be FREE. it wants to get paid on F*cking Friday, just like everybody else
  • Quote from Dave McClure: The Internet does NOT want to be FREE. it wants to get paid on F*cking Friday, just like everybody else
  • Print ads cost exorbitant amounts of money and yet they are unmeasurable! Advertisers with sense would switch from print to web
  • In the short term annoying intrusive ads and page takeover ads will seem efficient, but driving away readers means its bad long term
  • Be serious about selling big expensive ads on your news website. Sell ads in-house & keep 100% of the money. How else will you finance your journalists?
  • Whats wrong with news sites: fonts are too small, blaming Google for industry woes, bad technology (eg: slow sites with big flash ads)
  • Efficient user interfaces make $ lots of money. To make news sites efficient need to understand the tasks people use them for and remove obstructions

Photos & Notes from Media 2010 Conference

content oversupplyThere is an oversupply of content
attention: is whats really scarceAttention is what’s really scarce
Hardware/Software are Commoditised as consumer & enterprise worlds Hardware/Software are Commoditised as consumer & enterprise worlds “mushed” together with many organisations using cloud/distributed computing
Predicted trends for Media revenue sources in 2010Predicted trends for Media revenue sources in 2010
Marc Frons (New York Times) says a big trend is people socially discussing news using Facebook as a source of news articlesMarc Frons (New York Times) says a big trend is people socially discussing news using Facebook as a source of news articles
How can we optimise balancing End user revenue with Advertising Revenue ... and maintain profitabilityHow can we optimise balancing End user revenue with Advertising Revenue … and maintain profitability
Free versus paid content .. the tradeoffsFree versus paid content .. the tradeoffs

Reuters Labs drives media innovation by experimenting with new technologiesReuters Labs drives media innovation by experimenting with new technologies
Experimental digital journalist kitExperimental digital journalist kit
Augmented Reality - remote controlled mini news coptersAugmented Reality – remote controlled mini news copters
Augmented Reality - remote controlled mini news coptersAugmented Reality – remote controlled mini news copters
Digital printing can cut costs and offer customers bespoke newspaper contentDigital printing can cut costs and offer customers bespoke newspaper content
Today's paper should be about tomorrow's events, not yesterday'sToday’s paper should be about tomorrow’s events, not yesterday’s
Everyblock.com lets you track and discuss what's new in your neighbourhoodEveryblock.com lets you track and discuss what’s new in your neighbourhood
Everyblock.com lets you track and discuss what's new in your neighbourhoodEveryblock.com lets you track and discuss what’s new in your neighbourhood
Reading a newspaper is like starting to watch a TV series mid-seasonReading a newspaper is like starting to watch a TV series mid-season
Solution: create encyclopedia articles as the primary news product and Article Updates as secondary news productSolution: create encyclopedia articles as the primary news product and Article Updates as secondary news product
Advertising model is unable to support quality journalism, need to use hybrid model of advertising + other revenue sourcesAdvertising model is unable to support quality journalism, need to use hybrid model of advertising + other revenue sources
Online advertising spend is shifting to social networks
Commodity News: ubiquitous, instantaneous, difficult to monetise
Participatory mashups: Are becoming the medium of choice for internet users and advertisersParticipatory Mashups: Are becoming the medium of choice for internet users and advertisers
Quality Niche: is a small audience willing to pay for quality journalism - but with little influence (except when replayed by commodity news sources)Quality Niche: is a small audience willing to pay for quality journalism – but with little influence (except when relayed by commodity news sources)
Massive revenue depletion in print and online newsMassive revenue depletion in print and online news
A web viewer brings 16-20 times less revenue than a print viewer
so why isnt't HULU in Australia?so why isn’t HULU in Australia?
Al Jazeera creative commons repositoryAl Jazeera creative commons repository

Media 2010 Useful Links (Courtesy of Valerio Veo Head of SBS News and Current Affairs Online)

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