I woke up yesterday to see this broadcast message on Twitter by my friend Stilgherrian: “Dear Fairfax, video adverts which auto-play with sound turned on are REALLY F*CKING ANNOYING and make me hate you and your advertisers.”
I agree wholeheartedly and had said so only the day before: Neerav: “ATTN: Online advertising ppl. I hate those popup autoplaying video ads by MediaOne with a passion & so do many other ppl. Scrap them pls”
Another friend also chipped in with her comment: “Fushmush: I hate those video ads on the SMH. I leave feedback everytime one plays. My feedback usually is in CAPS and has lots of !!!”
An example of one of these annoying ads is shown below. So far I have seen them on several Australian and NZ websites. They’re especially annoying when I’m reading the Sydney Morning Herald or APCMAG because these video ads start playing automatically with loud audio so they interrupt any music I’m listening to on my computer
MediaOne says “Our consumer research confirms that the MediaOne format makes a high impact on the consumer” – but is the fact that my friends and I want to punch them the impact they were looking for?
What do you think?