Category Archives: Technology Analysis & Reviews

Yahoo Privacy: Be Alert Not Alarmed

If you belong to any Yahoo Groups or use Yahoo in any other ways, you may not know that : (quote follows)

Yahoo uses web beacons to conduct research on behalf of certain partners on their web sites and also for auditing purposes.
Information recorded through these web beacons is used to report aggregate information about Yahoo! users to our partners. This aggregate information may include demographic and usage information. No personally identifiable information about you is shared with partners from this research.

In general, any file served as part of a web page, including an ad banner, can act as a web beacon. Yahoo! may also include web beacons from other companies within pages served by Yahoo! so that Yahoo!’s advertisers may receive auditing, research and reporting.

In general, any file served as part of a web page, including an ad banner, can act as a web beacon. Yahoo! may also include web beacons from other companies within pages served by Yahoo! so that Yahoo!’s advertisers may receive auditing, research and reporting.

Although there is nothing obviously evil about Yahoo’ s use of web beacons I have several problems with them:
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